To promote a brand to a larger market, brands go for Influencer marketing
with the help of influencers who are opinion leaders with a social following base. People believe them
they represents as experts or trustworthy sources of information.
The effectiveness of this channel is already proven by Brands that already employ influencer marketing. In todays world 89% of marketers say that ROI from influencer marketing is comparable to or greater than other esisting marketing channels. It’s no wonder that in todays timeframe 17% of companies spend over half of their marketing budget on influencers.
Brands are always looking to engage with a new audience through a trusted resource, creating a campaign with an influencer to do a review or have an experience around your product or services on their social network – allows a great spark engagement with their audience.
All which is matters in a business is ROI. This is the main reasons to invest in influencer marketing is to increase your revenues. With 60% of audiance having been influenced by social media or a blog while shopping, or using any thing for the first time so this way is the best way.
51% of sellers or service providers admit that influence-created content outperforms brand-created content. Influencers create content for your brand that helps tell brand story – not only to their audience but also to your brand’s existing audience. By this brand loyalty is actually born.
It will help to boost your website SEO by generating natural backlinks to your site from influencers’ websites or blogs directly. Backlinks tell Google that the website linking to you is authority on the subject matter at hand – which can help increase your website domain authority.
If you are still using display ad campaigns or using Google Adwords? If these campaigns are working for you and producing the results you want, then that’s great! But the reality is that 26% of desktop users and 15% of mobile consumers use ad blockers to remove ads for their online experience.
We do a search by topic or business niche to identify conversations and see who is making their voice heard. Follow and judge influential people, and check out who they follow and participate in regular conversations relevant to your industry.
Many people think that to become an effective and respected influencer in their field, they have to reach as many people as possible which is half true. Influencer marketing isn’t just about aiming to reaching a lot of people – it’s about reaching the right people.
Now days social media has very much transformed the way people interact online. This means that, misguidedly or otherwise, people expect to be able to directly access the people they follow and honesty and transparency makes it easier for people to connect with your brand on another level.
Success rarely happens overnight in influencer marketing.In many ways, branding your product and service by influencer in your field is similar to content marketing as a discipline. But don't give up out of frustration, having shared the very best content they could, for a long time, with little or no tangible results.