We Build Attention Grabbing PR Campaigns

In todays world, if your are runing a business or you are an individual PR is the most important weapon in your digital or print media marketing. By doing effective PR you can help your brand or your personal profile to take them to next level and create awareness by managing the reputation.

With our PR Services any individual or brand can spread their marketing and communications through our strategy and become more integrated for their audiance. With expertise, resources and media connections you can take yourself or your brand to your potential mass of audiance.

Strategic Planning

It lies at the heart of all public relations. Launching a public relations campaign sans strategic planning is akin to going on a trip without GPS or a map. In the modern business environment that has ramped up accountability and limited resources, it is not sufficient to head off in a vague direction. A strategic plan, just like a GPS keeps you on track. The key lies in thinking and acting strategically to move ahead from practitioners of tactical PR to sought-after strategic planners. Modern generation communicators, need to understand how to assess their chosen approach’s effectiveness, apart from knowing what to do and why. They can only achieve this goal through strategic planning

How we contribute to your business:

• Decide objective & Goals
• Identify Target Audiences
• Determine Key Messages
• Outline Strategies
• Measure Your Progress

Crisis management

One can define a crisis as a situation, which may result in the loss of public trust, legitimacy, & support for public institutions, brands, & businesses. Negative news about any organization spreads like wildfire in the public eye spreads like wildfire without an appropriate crisis management plan in place. As experts who specialize in creating reputations & maintaining them, companies call public relations professionals for support when disaster strikes. These professionals have the knowledge required to change the perception of the public with appropriate words & marketing campaigns. PR specialists further know that aligning their clients with the right tactics can help to lessen many issues associated with a public crisis. Crisis management is unarguably amongst the best-known roles of any public relations company.

How we contribute to your business:

• Classify the problem
• Cooperate with influencers
• Prepare final action plan
• PR Crisis Analysis
• Evaluate the crises

Brand Protection

You can rest assured that the presence of your brand and market share will fall to new lows if your business is not using the help of public relations. In case you did not know, the interactive nature of the internet can pose negative consequences for your brand. Inaccurate news stories and negative comments have a cumulative effect on your brand. You need the help of a reputed PR company to protect your brand online. If you do not believe this, just search Google for your brand. If you dig deep enough, chances are bright that you will find adverse comments about your brand. Brand protection provided by PR agencies ensures that these adverse comments are buried beneath pages of positive comments. This ensures that people searching for your brand will always view positive comments. On certain occasions, disaster is unavoidable. In such a scenario, a knowledgeable PR agency in India takes pre-emptive action to create high-ranking positive mentions about your brand, which rebalances the scales in your favor

How we contribute to your business:

• Use Most of In-SERP Features
• Remember the Story
• Do SEO, Social & Paid Brand Marketing
• Creating Brand with Content
• Introducing to Wider Conversations

Competitor Analysis and Tracking

Are you worried that your brand is lagging behind that of your competitors? In such a scenario, you can seek the help of a reputable PR agency to conduct competitor analysis. This process can work as your roadmap and provide you with the actions you should take to improve the position of your brand in the market. The bad news is that competitor analysis will not work if not done properly. Therefore, the key is to analyse the methods your competitors are using to discover gaps and find opportunities. It allows you to enhance your competitive advantage by gathering information about your rivals and evaluating their strengths and weaknesses. You need this analysis to know the relationship between two variables that customers consider while making a purchase decision.

How we contribute to your business:

• Recognize All Key Players
• Identify Media Coverage
• Blog and Content Captures Priorities
• Assess Competitor Websites
• Don’t Forget Social Presence

Digital Presence

You might be seriously missing getting new clients if you ignore the value of digital presence, as it is unarguably amongst the most impactful strategies from which your business can benefit. This buzzword refers to the strategically planned activity of employing channels, tools, and methods based on the internet to achieve greater online visibility and presence. Nowadays, most people come to know about new and existing brands with the help of review sites, blogs, forums, podcasts, social media platforms, and Google searches. Therefore, to gain publicity, public relations professionals can no longer depend only on traditional media to convey the message of their clients effectively. PR practitioners depend on four cornerstones of public relations to accomplish the desired visibility and image. These include content marketing, search engine optimisation, influencer marketing, and social media. Your brand can reach and influence much wider audiences by implementing them, than by using offline methods.

Benefits at the end of the Digital Presence

• Go for digital portal
• Consistent and High Volume Traffic
• Social Media Marketing
• Trust your Brand
• Converting Leads

Content Marketing

You are making a great mistake in promoting your brand if you believe content marketing is dead. Telling approachable stories will help you better engage with your audience. Despite the contrary, content marketing continues to flourish because people like it. They hate intrusive popups, ads, and banners. They detest spam clogging their inbox. They hate products and irrelevant messages that have nothing to do with them shoved in their face. Content marketing generates 3 times as many leads compared to outbound tactics and costs 62% less. Although voice search and video are leading the market in 2021, the content remains king. However, content marketing has to be done properly to be effective. Tactics that worked last month might not deliver the same results today. For this reason, you need the help of a professional public relations company like ours to get the maximum positive results for your products and services by using content marketing.

How we contribute to your business:

• Content Research and Planning
• Content Creation
• Content Promotion
• Content Scheduling and Publishing
• Analysis and Strategy Revision

Press Release Distribution

Press release distribution services consist of are tools that allow you to send press releases to a huge and targeted audience of influencers, bloggers, social networks, or journalists, and digital or traditional media outlets, either manually or automatically. If you are looking for a great way to get media coverage, look no further than press releases. It lets you reach new audiences by boosting exposure for your brand. In addition, it is cheaper than advertising. Press releases play a vital role in helping your public relations and increasing your brand awareness. However, you will not succeed if nobody views your release. To get your story picked up by local or national blogs, magazines, and newspapers, you need to distribute your press release effectively. Unfortunately, this is not a task for the faint of heart. You can depend on our public relations company to create and effectively distribute high-quality press releases. We are the leading and affordable PR agency for startups in India as well.

How we contribute to your business:

• Build a Media List
• Write a Submission Email
• Use a Distribution Service
• Promote on Social Media
• Track Performance

Negative Promotion

Negative publicity can increase sales when a product or company is relatively unknown simply because it stimulates product awareness.
Negative publicity is an opportunity for your brand to collect feedback. Analyze each piece of bad news posted about your company. If your audience states that you need to improve your services, then you should listen to them. Most unsatisfied customers will still buy from you again if you resolve the complaint in their favor. When a client isn’t happy with the services you provide, try to understand what you’re doing wrong and find a solution.
Negative PR is the practice of spreading negative news about a brand. It often destroys the brand’s reputation and corporate identity. Negative PR can discredit a company or individual.

Popular discrediting techniques are:

• Fake news
• Employee mistakes
• Disclosure of corporate dirty secrets
• Negative reviews
• Production of misleading facts