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Zee’s Brand Hipi announced Hipi stunner, world’s first digital pageant to celebrate the young fashion aspirant’s enthusiasm in fashion world. This six-month long pageant was announced to reward and identify the six new-age fashion aspirants who enjoy fashion and love to create inspiring fashion-based content

Objectives

• Creating awareness and knowledge around the campaign among target audience.
• Handling and maintaining the campaign on social media in order to make the campaign more interesting and give more knowledge about the campaign to general public.
• Engaging the celebs and giving the campaign a true hype in the industry.

The strategy

With BrandingArea’s expertise, we planned to get the Pageant covered on a national-level platform. With that, we even worked on getting high-end celebs for the campaign and tried to give the campaign a new and successful dimension. BrandingArea even worked on getting the #hipistunner in the top-five trends during the campaign.

The results

As a result, we were able to generate a higher reach of the campaign to the targeted audience by the end of campaign. The viewership of the posts done through celebs was itself the result of it. The press release done over 100+ portals helped the release to reach out the large audience.