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Way2News
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Way2News is India’s largest Hyperlocal Infotainment App that provides local news updates in vernacular languages in a short-summarized format. They are trusted by crores of Indians.
You can flip through interesting stories from various categories in eight Indian languages -Telugu, Tamil, Kannada, Hindi, Marathi, Bengali, Malayalam, & Gujarati.
Objectives
- Building brand affinity and reputation by highlighting Way2News’s USPs, product offerings and innovation and technology.
- Attracting the investors for raising funds through News coverages and viral marketing campaigns.
- Creating buzz around Way2News through Memes by an entertainment mode.
The strategy
As a PR team, to build a strategy was also to create additional value to the offerings that brand holds. Apart from positioning it into esteemed portals, it was equally prominent to gain a coverage in industry specific portals. The strategy was build keeping the reputation in mind. We targeted the portals with higher reach to give our client more visibility.
Later we started working on Meme Marketing for the client, where our expert meme creators and designers build the right and entertaining memes for the client and our expert team get those memes plan to place on the pages with high engagement rate.
The results
Our team was able to get the campaign coverages done on several high-end portals like Financial Express, Your Story, etc. The client’s requirement of getting the branding done in an engaging manner and our plan of Meme Marketing resulted in achieving their objective. As a result, the client’s aim of funding was achieved.
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