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Ola Cabs is an Indian multinational ridesharing company, headquartered in Bangalore. It also operates in other business verticals including financial services and cloud kitchens. A variety of venture capitalists including Softbank have large stakes in the company In January 2018, Ola extended into its first overseas market, Australia, and launched in New Zealand in September 2018. In March 2019, Ola began its operations in the UK.
Objectives
- Creating buzz around the campaign through the Viral marketing campaign.
- Enhancing the campaigns social media presence through our meme marketing strategy and engagement program.
- Giving the campaign a punch of trust by building content as per the desired objective.
The strategy
As per the client’s requirement at an initial level, our expert team worked on understanding the client’s objective. After the clear understanding of campaigns entertainment and engagement objective, the designing team and the content team worked on creating the appropriate memes for the client and the social media experts worked on distributing the same on perfect Meme pages.
The results
The team was able to create and design the meme as per the client’s objective. Through the memes the brand awareness motive was clearly specifying. Our experts were able to publish the memes on high followership pages, which ultimately resulted in reaching the memes to the targeted audience.
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