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Now & Me is the place where people come together to have the most authentic and meaningful conversations - get answers to questions they’re too afraid to ask in public and find their place to belong. It’s an app that can make them talk about their feelings, or just tell us how their day went! With over a million conversations about things that matter to them, Now&Me is a warm, caring home on the internet. Whether it's about career help, fitness plans, discussing what the therapist told you, or the agony of one-sided love - everyone will find people who care. Beyond chatting, it allows all to build personal connections and create their own community of like-minded friends.

PR Objectives

• The initial cause Now & Me opted for PR was to raise funds by reaching out to people and potential investors beyond their network, this requires keeping a count of the amount raised because of the PR campaign.
• The second cause was they wanted to Amplify credibility and increase traction on their website, thus creating trust through do-follow backlinks in organic and paid digital strategies.
• Using PR they wanted to employ a variety of techniques to get the media interested in a product to raise the public's expectations.
• The objectives of brand awareness were to ensure that the brand is consistently reaching its target audiences and highlighting the depth and quality of its service offerings.

The strategy

Our team was able to meet Now & Me's needs when they needed to raise money to expand in the market by covering the same in certain Category-A targeted portals. They desired to highlight their services through the founders' profiles, branding, brand recognition, etc.

Even though Now & Me offers a slashing platform and untapped market potential, they still needed assistance in reaching their target audience and obtaining greater attention in their field, for which our team worked on building a proper PR road map and worked on executing the same in the timeline.

Our public relations team started with measuring to discover the available territory to enhance Now & Me's voice above the mob. The activity identified numerous important subjects on which Now & Me might make its position in the dialogue. From there, the PR team consistently and weekly provided pertinent media coverage.

For the backlinks, our years of media relations played a key role.

The results

Our public relations team successfully earned placements for Now & Me in a range of notable publications, from Outlook India to mainstream business publications. Our media effort ultimately resulted in a Now & Me executive being given a regular piece in a prestigious marketing publication. Brand Building through the employment of the right PR even helped increased application installation. The client noticed a noticeable increase in earned media coverage in all the outlets they desired, including top-tier trade journals. With multiple years in the industry, we were able to secure backlinks in the media articles which resulted in increasing the website engagement rate.