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Mankind Pharma is an Indian multinational pharmaceutical company, based at New Delhi. The company has products in therapeutic areas ranging from antibiotics, to gastrointestinal, cardiovascular, dermal, and erectile dysfunction medications. They are covering Industrial sectors in pharmaceuticals, medical research and laboratories domain.

Objectives

• To Raise Awareness on the harmful and deadly effects of tobacco use and second-hand smoke exposure, and to discourage the use of tobacco in any form through content creators.
• To create hype around the social cause of the campaign.

The strategy

Based on the client’s objective our team planned to take 12-15 well-known content creators to Spread the Message of the campaign. The experts tapped the industry-oriented creators and planned to publish the stories and post them on their walls which could help to get maximum reach.

The results

By the end of the campaign, and through the high followership of content creators, the awareness objective of Mankind for the public was achieved. The results were clearly visible through the high viewership seen on the posts and videos made by the content creators.