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GM Modular is a leading manufacturer of electrical solution started in 2000, which has always been at the forefront of home electrical solutions that have exceeded market requirements and expectations. GM has transformed switch manufacturing industry in India. By introducing path breaking innovations and accessories like new generation switches, home automation, Bluetooth music players, home security products, switchgears and brilliant contemporary range in LED lighting and luminaires GM Modular have transformed people's lives in modern age.

Objectives

• Making the brand more visible in comparison to Market competitors through PR and influencer marketing strategies.
• Creating awareness and knowledge around the new and innovative products among target audience.
• PR coverages of the frequent events taking place by the company.
• Highlighting their long-term relationship with brand ambassador Mr. Suniel Shetty and new blooming relation with Ms. Athiya Shetty.

The strategy

At an initial level, our experienced research team started working on the analysis part. Finding the right media platforms to deliver the high-quality coverage became the main agenda. The brand already have certain stories which can genuinely catch media’s attention in one quick review, and that really worked as a strength for our team.

The events coverage was planned based on dates of events. For creating buzz, the pre-event coverage worked as an asset. Later we worked on the post coverage on digital, print as well as electronic platform. For the events we even worked on tapping the right influencers and getting the stories voice out through them at the time of the event.

The results

From giving coverage on the days of events to press release to be done through wire everything was done under the turnaround time. Through giving the coverage on Times of India and other premium portals the story reached out to the large audience. With our right influencer marketing strategy, we were able to give GM modular’s event a big hit.