SHARE

Battle Infinity is a gaming platform made up of multiple P2E (Play-to-earn) battle games. All games are integrated within a Metaverse world called the IBAT Battle Arena. In Battle Infinity world, gamers do not only play and battle but can also enjoy and experience the immersive Metaverse world. Here they can interact with each other, perform, watch, and explore the Battle Arena virtual world.

In-game rewards are paid out in IBAT, the platform’s native utility token that can be traded on cryptocurrency exchanges Battle Infinity presale investors were able to acquire IBAT tokens at a price of roughly $0.0016 with their BNB.

Battle Infinity features six distinct products, including a fantasy sports league, battle games, and a dedicated decentralized exchange (DEX). The operating model utilized by the Battle Infinity platform is based on crypto swapping and staking fees, advertisements, and game entrance fees.

Objectives

• To create brand awareness and create buzz around the brand, to increased credibility towards brand.
• Brand Building through the employment of the right PR tools like relevant awards, industry events, and press conferences.
• Educate the target audience about the brand and generate interest among them
• Drive attention of general public towards the ongoing brand events and getting its highlights on exclusive portals.
• One of the key objectives of IBAT from PR was to get celebrity sponsorship.

The strategy

At an initial level we started working on the groundwork and worked on started amplifying the profile to industry specific media. We tapped the industry driven premium portals to create brand’s hype in the targeted audience.

For the event coverage our event handling team came in front-foot and performed the tedious task of media mapping for the event. From the pre-coverage to post-coverage everything was included in the execution strategy. Creating brand’s hype to attract celebrities for sponsorship was also taken care by the team.

To puff up, we even worked on enhancing the social media presence for client. We planned hashtag and keyword trending activity for the client on the date of event to generate more attention towards the event.

The results

As a result, we were able to generate brand’s recognition through our PR activity and by giving them coverage on top-rated media portals. From Outlook, Mid-day, The Week, and Insidebitcoins etc., we were able to put the articles in place for the brand.

The pre-event coverage and trending activity worked as an icing on the cake for building a prior conception for the event. On the day of event the tweets were the result of it. The trending activity even took the hashtag in top-5 trend of the hour.