There are so many people who got confused between these three things. Actually, they never got the clarification of PR, marketing and advertising. Here in this article, we are going to discuss all these things in detail and will also compare the differences and the similarities. Let’s first discuss the definitions of these three things.
What is Public Relations?
Public Relation can be defined as the process of managing the reputation of a company or brand. It is the process where the brand or any popular PR companies like PR company Noida try to build trust between the users and the brand.
What is Marketing?
Marketing can be defined as a process where the brand tries to identify and satisfy the customers while selling a product or service. By good marketing strategy you can connect with more customers and sell more products or services of your company.
What is Advertising?
Advertising can be defined as a process where the brand use various types of communication method to sell the product or service. Advertising is one of the most important things in business. With proper advertising method you can become so popular among the users.
Now let’s discuss the differences between PR, marketing and advertising: –
To discuss the differences, we will discuss various things such as objectives, activities, audiences, and measurement also. Let’s start: –
What are the different objectives of these three things?
- Public Relations: –
The main objective of PR is to establish the relationship between the brand and the stakeholders. Top Public Relation agencies like Noida PR agency always try to maintain the positive reputation of the brand with mind-blowing strategies.
- Marketing: –
In marketing the main objective is to attract new customers and generate profits from the sell. With right strategy and techniques brand try to market their product or service to the new customers and sell their product.
- Advertising: –
The main objective of advertising is to communicate with the customers and explain them about the product quality and character. By proper advertising they target to attract new customers and retain them .
What are the different types of activities they do?
- Public Relations: –
In public relation the brand tries to maintain a positive reputation of the company by writing engaging contents or press release. They also try to develop good relation with the journalists and social media influencers, so that they can control the media outlet.
- Marketing: –
In marketing the brand tries to analysis the customer’s feedback and by reviewing these feedbacks they prepare their strategy. By thorough analysis, they also try to attract new customers towards their brand.
- Advertising: –
In advertising the brand intends to target new customers and retain them. The most important thing they have to do is to buy slots for advertising in television, radio and have to contact the social media influencer for advertising.
What are the main target audiences of PR, marketing, and advertising?
- Public Relations: –
The targeted audiences of PR are customers, employees, stakeholders. They try to establish relationship with everyone and make them last long.
- Marketing: –
The main targeted audiences of marketing are customers (the new one and the existing one also), shareholders and the suppliers.
- Advertising: –
But in advertising the only target of the brand is the customers (the old ones and the new ones both).
What are the different type of market research they have to do?
- Public Relations: –
Public Relation agencies usually focus on to identify and establish connection with the top level journalists and social media influencers. They also research which media platform has more targeted audiences and which type of content they consume more. Based on this research they create their plan.
- Marketing: –
In marketing the brand usually understand the geographical location and make their marketing strategy according to the need of the locals.
- Advertising: –
In advertising the main thing, the brand has to research is the media channels and which media channel the targeted audiences are using more. Based on the research they prepare the plan and make advertising to attract new customers.
Final Words: –
With so many differences every part has its role but the main target is to attract new customers to increase the sale of the brand. After reading this article you can now easily understand the differences between PR, marketing and advertising. Though there are so many differences they also have some similarities, we will discuss the similarities in another article.