Wikipedia is one of the most popular platforms, by which you can control your brand’s reputation due to it’s vast and to the point information source. Being one of the most visited platforms among all social media platform it becomes an important tool for SEO and managing online  reputation. A perfectly balanced and maintained Wikipedia page can easily improve your SEO ranking, and enhance your credibility. Here in this we will discuss about the role of Wikipedia page and how crucial it is for digital branding.

What is the role of Wikipedia in digital marketing?

 

These days companies are more interested on how they can present themselves on Wikipedia. This popular platform is like a banner which tells the whole world that your brand is one of the most significant brands in the world. Let’s discuss the role of Wikipedia page: –

1. Increase trust among customers: – If you really want to increase the trust among the customers then you must have a Wikipedia page. Having a Wiki page helps you identify your brand as a trustable and notable brand in the market. Being present on Wikipedia can help your brand to gain public trust and create a positive online reputation. If you are a businessman, entrepreneur or a public figure you must create a Wikipedia page to gain trust among the users.
2. SEO benefits through backlinks: – As we discussed earlier, Wikipedia links will not directly impact your SEO rankings, but it will help you to increase the visibility. The Wikipedia page can help you with the references by generating the backlinks of your original website. Also, you can contact top journalists and media influencers to use your Wikipedia page as a reference to increase media coverage of your brand’s website.
3. Control the social media narrative: – This popular platform allows you to provide to the point, well sourced and correct information about your brand. While Wikipedia doesn’t allow to provide any biased information, you can attract more users by proving the accurate information, which will ensure that the users get a balanced and fact based information. It will also help you to counter any negative news about your brand.
4. Risks and challenges: – Having a Wikipedia page of your brand also has some risks and challenges. As Wikipedia provides the option to edit any page, so anyone with certified account can change any information about your brand and spread any misinformation. So, to counter this type of issues you have to constantly visit the Wikipedia page and update any changes regularly.

What are the things you have to keep in mind while managing the Wikipedia for SEO and online reputation management?

There are so many important things you have to follow if you want to manage your Wikipedia page for your brand’s SEO and ORM service. Let’s check out what you should do to manage a Wikipedia page: –

• Always try to reach out to the respected editors on the talk page and try to explain them your issues and ask them for some input.
• You can gradually improve your content by adding properly cited information by outsourcing from third party or any academic publications.
• Never add any type of promotional content to your Wikipedia page as Wikipedia can ban your page.
• Don’t try to participate into edit wars, as it will only make you to do force changes on the wiki page.
• Try to follow all the Wikipedia guidelines, so that it will be easy for your brand’s page to have perfect wiki page.
• Utilize al the features like edit histories and others to make sure you are contributing new things to your wiki page.

Final words:  – As, Google always try to rank Wikipedia as one of the top sites, you can create a Wikipedia page about your brand with the help of top agencies of Wikipedia service. As, it will help the brand to become more visible among the users, and it will ultimately increase the sales of the brand.